Marla Katz serves as the Director of Communications at The PACT Institute, where she leverages over 20 years of extensive experience in communications and social marketing to drive impactful messaging and engagement strategies. In her current role, Marla is instrumental in planning and managing a...
Marla Katz serves as the Director of Communications at The PACT Institute, where she leverages over 20 years of extensive experience in communications and social marketing to drive impactful messaging and engagement strategies. In her current role, Marla is instrumental in planning and managing a comprehensive multi-channel communications strategy that effectively addresses critical issues related to youth, family, mental health, and homelessness. Her expertise in designing and implementing national communications initiatives has not only enhanced The PACT Institute's visibility but has also fostered meaningful connections with diverse stakeholders, including non-profits, community organizations, and policymakers.
Marla leads a dynamic team of communication, marketing, and design professionals, motivating them to create compelling content that resonates with target audiences. Her commitment to maintaining brand integrity and developing a strong brand voice ensures that all communications reflect the values and mission of The PACT Institute. By employing data-driven decision-making, she continuously assesses the efficacy of communications strategies, making necessary adjustments to strengthen engagement and outreach efforts.
Key projects under Marla's leadership include the development of award-winning campaigns that highlight the importance of mental health resources for families and innovative fundraising initiatives that support The PACT Institute's mission. Her skills in social media management, event planning, and proposal writing further enhance her ability to craft narratives that inspire action and drive support for vital programs. With a passion for child development and a keen understanding of the non-profit landscape, Marla Katz is dedicated to making a lasting impact through strategic communications that empower communities.
