Marla Hanna serves as the Vice President of Business Development at Weichert Real Estate Affiliates, Inc., where she plays a pivotal role in shaping the strategic direction of the company within the competitive real estate landscape. With a robust background in real estate brokerage, sales,...
Marla Hanna serves as the Vice President of Business Development at Weichert Real Estate Affiliates, Inc., where she plays a pivotal role in shaping the strategic direction of the company within the competitive real estate landscape. With a robust background in real estate brokerage, sales, and franchising, Marla leverages her expertise to drive growth and enhance operational efficiency across the Weichert network. Her current responsibilities include consulting with individual Weichert Affiliates brokers and managers, ensuring they have the tools and strategies necessary to succeed in their markets.
One of Marla's key projects is the WREA Management Dynamics brokerage development program, which focuses on empowering brokers and managers through tailored training and development initiatives. This program is designed to enhance their management skills, improve sales techniques, and foster a culture of excellence within their teams. Additionally, Marla supervises the WREA Business Consulting team, guiding them in providing strategic insights and actionable recommendations that help affiliates navigate challenges and seize new opportunities in the ever-evolving real estate market.
Marla's extensive skill set encompasses various aspects of real estate, including residential sales, relocation services, and management consulting. Her experience with first-time home buyers and foreclosures further enriches her understanding of the diverse needs of clients and brokers alike. By combining her passion for real estate with her commitment to business coaching, Marla is dedicated to elevating the performance of Weichert Affiliates and ensuring their long-term success in the industry.
