Marla Bradbury serves as the Director of AWS Worldwide Public Sector (WWPS) Marketing at Amazon, where she leverages over 20 years of leadership experience to drive innovative marketing strategies across diverse sectors including education, workforce development, government, and healthcare. In her current role, Marla leads...
Marla Bradbury serves as the Director of AWS Worldwide Public Sector (WWPS) Marketing at Amazon, where she leverages over 20 years of leadership experience to drive innovative marketing strategies across diverse sectors including education, workforce development, government, and healthcare. In her current role, Marla leads a dynamic team focused on aligning AWS's marketing initiatives with the unique needs of public sector clients. This involves not only crafting compelling brand narratives but also implementing integrated marketing campaigns that resonate with stakeholders and decision-makers in these critical industries.
Under Marla's guidance, key projects have included the development of targeted marketing programs that enhance brand awareness and drive engagement among educators and government officials. Her expertise in product marketing and shopper marketing has been instrumental in creating strategic partnerships that elevate AWS's presence in the public sector. By conducting thorough market analysis and positioning AWS solutions effectively, Marla ensures that the organization meets its financial goals while fulfilling its mission to support innovation in public services.
Marla's proficiency in P&L management and analysis allows her to bridge the gap between business objectives and tactical execution, ensuring that marketing efforts are not only creative but also financially viable. Her commitment to brand building and advertising excellence has positioned AWS as a leader in the public sector, making a significant impact on how technology is utilized to improve education, healthcare, and government services. As a thought leader in integrated marketing, Marla continues to drive AWS's vision forward, fostering a culture of innovation that empowers organizations to thrive in an increasingly digital world.
