Markus Wanninger serves as the Principal Product Marketing Manager at Waters, where he plays a pivotal role in shaping the future of analytical solutions for the life sciences industry. With a robust background in chemical engineering, Markus leverages his extensive experience in research and development...
Markus Wanninger serves as the Principal Product Marketing Manager at Waters, where he plays a pivotal role in shaping the future of analytical solutions for the life sciences industry. With a robust background in chemical engineering, Markus leverages his extensive experience in research and development (R&D) and manufacturing to drive innovation in product marketing. His current focus is on representing the consumable business for nano and micro scale Ultra Performance Liquid Chromatography (UPLC), including cutting-edge products such as nanoACQUITY, M-Class columns, and iKey.
In this role, Markus excels at bridging the gap between commercial and marketing strategies and the technical intricacies of R&D. His ability to communicate complex scientific concepts to diverse stakeholders ensures that product development aligns with market needs and customer expectations. He is particularly skilled in product management and commercialization, utilizing his expertise in mass spectrometry and analytical chemistry to enhance product offerings that meet the rigorous demands of the pharmaceutical industry and biotechnology sectors.
Key projects under Markus's leadership include the launch of innovative UPLC solutions that significantly improve sensitivity and resolution in analytical applications. His cross-functional teamwork approach fosters collaboration among engineering, marketing, and sales teams, driving successful product launches and market penetration. With a commitment to advancing the capabilities of analytical technologies, Markus Wanninger continues to make significant contributions to the field, positioning Waters as a leader in the life sciences market.
