Markus Goess-Saurau is a seasoned entrepreneur and early-stage investor with over 15 years of operational experience in the e-commerce and retail sectors. As the Founder of Sönd, a brand dedicated to developing and selling skincare products for individuals with sensitive skin, Markus has leveraged his...
Markus Goess-Saurau is a seasoned entrepreneur and early-stage investor with over 15 years of operational experience in the e-commerce and retail sectors. As the Founder of Sönd, a brand dedicated to developing and selling skincare products for individuals with sensitive skin, Markus has leveraged his extensive expertise in digital strategy and marketing to carve out a niche in a competitive market. Since its inception in 2015, Sönd has thrived as a purely online brand, demonstrating Markus's adeptness in e-commerce and digital marketing, particularly in conversion optimization and multi-channel customer acquisition.
In his role at Sönd, Markus has focused on three core responsibilities that have been pivotal to the brand's growth and success. First, he has been instrumental in building a cohesive internal team while also forging strategic partnerships with external suppliers and collaborators. This emphasis on team development has fostered a culture of innovation and agility, essential for navigating the fast-paced e-commerce landscape. Second, Markus has spearheaded key projects that enhance Sönd's digital presence, utilizing his skills in web analytics, SEO, and online marketing to drive traffic and engagement. His proficiency in tools like Google AdWords and social networking has enabled Sönd to reach its target audience effectively.
Looking ahead, Markus is excited about Sönd's expansion into high street retail, a strategic move that will allow the brand to engage with customers in new ways while maintaining its commitment to quality and sensitivity. With a strong foundation in digital media and analytics, Markus Goess-Saurau continues to lead Sönd towards new horizons, ensuring that the brand remains at the forefront of the skincare industry.
