Mark Verges serves as the Vice President of Franchise Development at Chicken Salad Chick, where he plays a pivotal role in the brand's ambitious growth strategy. With a robust background in franchising and QSR operations, Mark leverages his extensive expertise to drive revenue expansion and...
Mark Verges serves as the Vice President of Franchise Development at Chicken Salad Chick, where he plays a pivotal role in the brand's ambitious growth strategy. With a robust background in franchising and QSR operations, Mark leverages his extensive expertise to drive revenue expansion and operational excellence across the franchise network. Under his leadership, Chicken Salad Chick has successfully opened nearly 40 new locations in 2023 alone, contributing to the brand's impressive footprint of over 250 restaurant units across 19 states. This rapid expansion is complemented by a remarkable 20% increase in systemwide sales, totaling over $306.8 million, showcasing the efficacy of Mark's strategic initiatives.
Mark's proficiency in P&L management and contract negotiation has been instrumental in optimizing franchisee performance and ensuring sustainable profitability. He is adept at developing key strategies that not only enhance customer satisfaction but also foster a culture of team building and mentorship within the organization. His commitment to training and support empowers franchise partners to deliver the brand's signature gracious hospitality and fresh fare consistently.
In addition to his operational acumen, Mark's experience in lead generation and start-ups positions him as a thought leader in the franchise industry. His ability to identify and capitalize on emerging market opportunities ensures that Chicken Salad Chick remains at the forefront of the fast-casual dining sector. As the brand continues to grow, Mark Verges's insights and leadership will undoubtedly play a crucial role in shaping its future trajectory.
