Mark Rappel is a seasoned professional in the beverage industry, currently serving as the Director of Commercial Planning & Activation at Diageo. With a robust background that spans over a decade in trade marketing, Mark has honed his expertise in developing and executing integrated marketing...
Mark Rappel is a seasoned professional in the beverage industry, currently serving as the Director of Commercial Planning & Activation at Diageo. With a robust background that spans over a decade in trade marketing, Mark has honed his expertise in developing and executing integrated marketing strategies that drive brand growth and enhance market positioning. His career began at Playtex, where he laid the foundation in sales and account management before pivoting to marketing, a move that would define his professional trajectory.
Since rejoining Diageo in early 2020, Mark has focused his efforts on Bulleit Bourbon, a brand that has seen remarkable growth and is a key component of Diageo's strategy to elevate its Reserve Brands. His role involves a deep dive into competitive analysis and market trends, allowing him to craft targeted marketing initiatives that resonate with consumers and strengthen brand equity. Mark’s adeptness in integrated brand marketing and agency relationship management ensures that all campaigns are not only innovative but also aligned with the overarching business objectives.
In addition to his strategic acumen, Mark excels in event planning and execution, leveraging his skills to create memorable brand experiences that engage consumers and drive sales. His commitment to fostering collaboration across teams has been instrumental in optimizing commercial planning processes, ultimately contributing to the sustained success of Diageo's portfolio. As a thought leader in the industry, Mark continues to explore new avenues for growth, positioning Bulleit Bourbon as a standout brand in a competitive market landscape.
