Mark Lowery serves as the Director of Network Development at CNH Industrial, where he plays a pivotal role in shaping the future of the agricultural industry through innovative dealer network strategies. With a deep-seated passion for agriculture, Mark is dedicated to enhancing the New Holland...
Mark Lowery serves as the Director of Network Development at CNH Industrial, where he plays a pivotal role in shaping the future of the agricultural industry through innovative dealer network strategies. With a deep-seated passion for agriculture, Mark is dedicated to enhancing the New Holland brand, which encompasses a comprehensive range of tractors, hay equipment, and harvesting machinery. His leadership extends to managing a team of six field-based professionals, focusing on optimizing dealer coverage and driving performance improvements across the network.
In his current role, Mark is responsible for designing and implementing a strategic roadmap that fosters retail growth within the dealer network. This involves not only identifying key performance indicators but also leveraging digital marketing strategies and social media to enhance brand awareness and engagement. His expertise in marketing strategy allows him to effectively coordinate the Dealer Advisory Council, ensuring that cross-functional teams align their efforts to meet overarching business goals.
Mark's organizational skills are instrumental in executing complex initiatives that require collaboration across various departments. By fostering strong relationships with dealers and stakeholders, he ensures that the New Holland brand remains at the forefront of the agricultural market. His commitment to continuous improvement and innovation positions him as a thought leader in the industry, driving CNH Industrial's mission to provide the essential fuel, fiber, and food that sustain our communities. Through his strategic vision and hands-on leadership, Mark Lowery is not only enhancing dealer performance but also contributing to the overall growth and sustainability of the agricultural sector.
