Mark Lane serves as the Senior Vice President at Vivial, where he plays a pivotal role in steering the company through a transformative phase from a print-centric model to a digitally focused operation. With a robust responsibility for Sales, Marketing, and Training operations that encompass...
Mark Lane serves as the Senior Vice President at Vivial, where he plays a pivotal role in steering the company through a transformative phase from a print-centric model to a digitally focused operation. With a robust responsibility for Sales, Marketing, and Training operations that encompass 500 employees and generate $400 million in revenue, Mark's leadership is crucial in navigating the complexities of this transition while ensuring that sales and EBITDA targets are met. His expertise in digital marketing strategies, particularly in search engine marketing (SEM) and mobile marketing, positions him as a key driver of innovation within the organization.
Since his appointment, Mark has successfully enacted multiple leadership changes, fostering a culture of accountability and performance. His ability to manage diverse personalities and challenging situations with high emotional intelligence has not only strengthened team dynamics but also inspired a shared commitment to success among his colleagues. By realigning Marketing and Training initiatives, he has enhanced operational efficiency and empowered teams to embrace a more integrated approach to business-to-business (B2B) marketing.
Mark's strategic vision is complemented by his proficiency in tools such as Google AdWords and Salesforce.com, which he leverages to optimize campaigns and drive measurable results. His dedication to mentoring has also led to the development of future leaders within the organization, ensuring a pipeline of talent ready to tackle the evolving demands of the digital landscape. As Vivial continues to adapt to the changing market, Mark Lane's insights and leadership will be instrumental in achieving sustained growth and innovation.
