As President of EWI Worldwide, Mark Kerney plays a pivotal role in shaping the company’s vision and driving its mission to create unforgettable brand experiences. With a rich history dating back to 1979, EWI has established itself as a leader in experiential marketing, and under...
As President of EWI Worldwide, Mark Kerney plays a pivotal role in shaping the company’s vision and driving its mission to create unforgettable brand experiences. With a rich history dating back to 1979, EWI has established itself as a leader in experiential marketing, and under Mark’s leadership, the company continues to innovate and push the boundaries of what’s possible in the industry. His expertise in marketing strategy and business development has been instrumental in executing high-profile projects, such as the immersive Ford Bronco popup off-road track and Subaru’s National Park-themed auto show exhibits.
Mark’s strategic approach to account management ensures that EWI not only meets but exceeds client expectations at every stage of the experiential marketing journey. He leverages his skills in process improvement and negotiation to streamline operations and enhance collaboration among cross-functional teams, resulting in seamless project execution. His keen understanding of budgets and sales management allows EWI to deliver impactful experiences that resonate with audiences while maintaining financial viability.
In addition to overseeing key projects, Mark is passionate about fostering a culture of creativity and innovation within the organization. He encourages his team of strategists, designers, and developers to think outside the box, which has led to the successful execution of signature engagements for brands like T-Mobile. As the experiential marketing landscape continues to evolve, Mark Kerney remains committed to positioning EWI Worldwide at the forefront of the industry, ensuring that brands not only connect with their audiences but also cultivate lasting relationships that turn customers into advocates.
