Marjolein Nefkens currently serves as the Marketing Director a.i. at Superunie, where she leverages over 25 years of extensive international experience in both retail and A-brand marketing. Her role is pivotal in shaping the marketing strategy of Superunie, a prominent purchasing cooperative in the Netherlands...
Marjolein Nefkens currently serves as the Marketing Director a.i. at Superunie, where she leverages over 25 years of extensive international experience in both retail and A-brand marketing. Her role is pivotal in shaping the marketing strategy of Superunie, a prominent purchasing cooperative in the Netherlands that focuses on enhancing the market presence of its member retailers. As the team lead for a dynamic group of 11 direct reports, Marjolein is responsible for driving three critical pillars of marketing: Data & Insights, Own Brands & Packaging, and Storytelling across Superunie’s media channels.
Under her leadership, the Own Brands & Packaging segment has seen significant growth, particularly with brands such as g’woon, BIO+, and Melkan. Marjolein’s expertise in brand development and shopper marketing has been instrumental in crafting compelling narratives that resonate with consumers. She excels in creating 360° campaigns that integrate both digital and offline communication, ensuring a cohesive brand message that engages customers at every touchpoint.
Marjolein is not just focused on results; she is also a passionate people manager and team builder. Her ability to bridge the gap between marketing and commerce has fostered a collaborative environment that encourages innovation and creativity. By utilizing data-driven insights, she ensures that marketing strategies are aligned with consumer needs and market trends, ultimately driving sales and enhancing brand loyalty. With her commitment to excellence and a keen understanding of the FMCG landscape, Marjolein continues to elevate Superunie’s marketing initiatives, making a lasting impact in the industry.
