As the Owner and President of Jackson Associates Research, Marisa Pope brings nearly three decades of experience to the forefront of the marketing research industry. Under her leadership, Jackson Associates has established itself as one of the premier research firms in the nation, renowned for...
As the Owner and President of Jackson Associates Research, Marisa Pope brings nearly three decades of experience to the forefront of the marketing research industry. Under her leadership, Jackson Associates has established itself as one of the premier research firms in the nation, renowned for its innovative approach and unwavering commitment to excellence. Marisa's deep expertise in marketing strategy, quantitative and qualitative research, and consumer behavior enables her to develop comprehensive strategic and marketing plans that drive impactful insights for clients.
At Jackson Associates, Marisa leads a dynamic team of self-motivated professionals who share a common vision of advancing the marketing research profession. This collaborative environment fosters creativity and innovation, allowing the team to tackle complex challenges with a unique blend of analytical rigor and imaginative thinking. Marisa’s hands-on approach—infusing a dash of worry, a splash of creativity, and a touch of fun—ensures that projects not only meet but exceed client expectations.
Key projects under her guidance have included extensive focus groups and data collection initiatives that provide invaluable customer insights, helping clients navigate the ever-evolving market landscape. Marisa's negotiation skills and keen understanding of market dynamics empower her team to deliver actionable recommendations that drive business growth. Whether in Atlanta or Los Angeles, Marisa Pope and her exceptional team at Jackson Associates Research are dedicated to making things happen, continually pushing the boundaries of what is possible in marketing research.
