As the Vice President of Ecommerce and Digital Marketing at Allied Materials & Equipment Co., Inc., Marisa Lytle is at the forefront of transforming the digital landscape for a leading manufacturer and distributor of flags, banners, and accessories. With over 20 years of experience in...
As the Vice President of Ecommerce and Digital Marketing at Allied Materials & Equipment Co., Inc., Marisa Lytle is at the forefront of transforming the digital landscape for a leading manufacturer and distributor of flags, banners, and accessories. With over 20 years of experience in marketing and online business development, Marisa has successfully harnessed her expertise to drive significant growth and enhance brand visibility in a competitive market.
In her current role, she spearheads the strategic direction for Ecommerce and Digital Marketing, focusing on key initiatives such as Content Marketing, SEO, and Performance Marketing. Marisa’s innovative approach to Digital Shelf optimization has not only improved product discoverability but also maximized conversion rates across various online platforms. Her adeptness in Affiliate and Influencer Marketing has fostered valuable partnerships that amplify brand reach and engagement, while her collaborative efforts in Marketing Partnerships with retail partners have solidified Allied Materials' position in the marketplace.
Marisa is also instrumental in developing comprehensive Go-to-Market strategies that align with the evolving needs of customers and market trends. Her keen insights into Marketplace Ecommerce performance enable her to identify growth opportunities and optimize the online shopping experience. With a strong foundation in Corporate Communications and Social Media Marketing, she effectively communicates the brand's value proposition and engages with diverse audiences. Marisa’s commitment to excellence in Budget Management and Website Development ensures that Allied Materials remains agile and responsive in an ever-changing digital environment, positioning the company for sustained success in the Ecommerce arena.
