Marisa Lucchesi is a dynamic strategy and insights leader with over a decade of experience in the market research consulting industry, specializing in delivering actionable insights for Fortune 100 consumer and tech brands. Currently serving as the Senior Director at Escalent, Marisa leads a high-performing...
Marisa Lucchesi is a dynamic strategy and insights leader with over a decade of experience in the market research consulting industry, specializing in delivering actionable insights for Fortune 100 consumer and tech brands. Currently serving as the Senior Director at Escalent, Marisa leads a high-performing team of consultants dedicated to driving innovative research solutions that empower clients to make informed business decisions. Her expertise spans a wide range of methodologies, including quantitative research and data storytelling, enabling her to translate complex data into compelling narratives that resonate with stakeholders.
As the Director of Diversity and Inclusion for the Insights Association West Chapter, Marisa plays a pivotal role in advocating for the interests of underrepresented and marginalized groups within the market research community. Elected unanimously, she is committed to fostering an inclusive environment that not only elevates diverse voices but also enhances the industry's overall effectiveness. Under her leadership, key initiatives have been launched to promote diversity in research practices and ensure that insights reflect a broader spectrum of consumer experiences.
Marisa’s proudest professional accomplishments include spearheading successful client relations strategies that have significantly improved engagement and retention rates, as well as driving business development efforts that have opened new avenues for growth within her organization. Her emotional intelligence and commitment to volunteering further underscore her dedication to creating a more equitable industry. Through her multifaceted role, Marisa continues to champion diversity and inclusion, ensuring that the insights community is not only representative but also equipped to tackle the challenges of an ever-evolving marketplace.
