Marisa Herrera is a seasoned management professional with over 20 years of dedicated experience in the residential community sector, currently serving as the General Manager at FirstService Residential Florida. In her role, Marisa expertly oversees the day-to-day operations of a prestigious 271-unit luxury condominium association,...
Marisa Herrera is a seasoned management professional with over 20 years of dedicated experience in the residential community sector, currently serving as the General Manager at FirstService Residential Florida. In her role, Marisa expertly oversees the day-to-day operations of a prestigious 271-unit luxury condominium association, managing an annual budget of $4 million. Her strategic approach to operations is complemented by her strong communication and diplomacy skills, which enable her to effectively liaise between staff, the Board of Directors, and FirstService Residential.
Marisa's commitment to excellence is evident in her hands-on leadership style, which fosters a culture of growth and development among her team members. She actively identifies opportunities for staff training and professional development, ensuring that her team is equipped with the skills necessary to excel in their roles. This focus on training not only enhances individual performance but also contributes to the overall success of the condominium association.
Her expertise extends beyond operational management; Marisa is also proficient in key areas such as marketing, real estate, and contract management. Her fluency in Spanish allows her to connect with a diverse range of residents and stakeholders, further enriching the community experience. With a solid foundation in financial management—including payroll and accounts receivable—Marisa ensures that the association operates smoothly and efficiently. Her ability to conduct strategic market analysis and manage key accounts positions her as a valuable asset in the luxury real estate sector, driving business growth and enhancing resident satisfaction at FirstService Residential Florida.
