Marisa Cherry is a seasoned marketing leader at VMware, where she serves as the Director of Industry Marketing for Regulated Industries. With over 20 years of experience in high-tech and regulated sectors, Marisa has honed her expertise in strategic, data-driven marketing that not only drives...
Marisa Cherry is a seasoned marketing leader at VMware, where she serves as the Director of Industry Marketing for Regulated Industries. With over 20 years of experience in high-tech and regulated sectors, Marisa has honed her expertise in strategic, data-driven marketing that not only drives demand but also fosters meaningful engagement across complex markets. In her current role, she leads a high-performing team dedicated to generating demand for VMware’s expansive portfolio within the public sector, healthcare, and financial services—industries that collectively represent over $3 billion in revenue.
Marisa's strategic vision is complemented by her proficiency in multi-channel marketing and enterprise marketing, allowing her to craft compelling campaigns that resonate with diverse audiences. She excels in guiding cross-functional teams to develop innovative content strategies that enhance customer acquisition, conversion, and adoption. Her focus on measurable outcomes ensures that each marketing initiative delivers a robust return on investment, aligning with VMware’s overarching business goals.
Key projects under her leadership include the development of targeted digital marketing campaigns that leverage advanced analytics and customer relationship management (CRM) tools to optimize engagement. Marisa's strong background in analyst relations and business development further enriches her approach, enabling her to build strategic partnerships that amplify VMware's presence in regulated markets. As a thought leader in industry marketing, Marisa Cherry continues to drive transformative initiatives that position VMware as a trusted partner in navigating the unique challenges of regulated industries.
