Mario Merino, a seasoned advertising professional with over 19 years of experience, currently serves as the Managing Director at El Orfanato Ideas sin Madre and Shop Inc. His extensive background in creating award-winning campaigns across Mexico, the USA, and LATAM has solidified his reputation as...
Mario Merino, a seasoned advertising professional with over 19 years of experience, currently serves as the Managing Director at El Orfanato Ideas sin Madre and Shop Inc. His extensive background in creating award-winning campaigns across Mexico, the USA, and LATAM has solidified his reputation as a leader in the advertising industry. At El Orfanato, Mario spearheads innovative projects that push the boundaries of traditional marketing, focusing on movement marketing strategies that resonate with diverse audiences. His notable work includes the concept and development of comprehensive media campaigns for high-profile clients such as Agrifen and the Baftas, where he successfully integrated digital marketing and interactive strategies to enhance brand visibility and engagement.
In his role at Shop Inc., Mario is instrumental in the concept and development of an e-commerce platform that partners with producers to effectively sell their products across major marketplaces like Mercado Libre, Amazon, Claro Shops, and Coppel. This initiative not only showcases his expertise in brand development and content strategy but also highlights his commitment to driving growth through innovative digital solutions. Mario’s ambition to achieve more awards and expand his global footprint reflects his dedication to excellence in advertising. His skills in graphic design, television marketing, and campaign management enable him to craft compelling narratives that captivate audiences and elevate brand experiences. As he continues to push for creative excellence, Mario Merino remains a pivotal figure in the evolving landscape of advertising and marketing.
