Mario Koonce serves as the Senior Director of Business Development at Fulcrum Marketing Group, where he leverages over 11 years of extensive experience in marketing management and strategic planning to drive growth and foster robust partnerships. In his current role, Mario is instrumental in developing...
Mario Koonce serves as the Senior Director of Business Development at Fulcrum Marketing Group, where he leverages over 11 years of extensive experience in marketing management and strategic planning to drive growth and foster robust partnerships. In his current role, Mario is instrumental in developing and maintaining contractual relationships with key decision-makers across mid-sized to large commercial, industrial, and institutional organizations. His expertise in new business development is complemented by a deep understanding of operations within multiple sales territories, including Illinois, Michigan, Wisconsin, Ohio, and Indiana.
Mario's leadership is exemplified through his management of a diverse team of five Regional Managers and a network of 20 independent Sales Agents. He excels in cross-functional team leadership, ensuring that all members are aligned with the company's strategic goals while fostering an environment of collaboration and innovation. His analytical skills enable him to conduct competitive analysis effectively, allowing Fulcrum Marketing Group to stay ahead in a rapidly evolving market.
Key projects under Mario's direction have included the implementation of advanced CRM systems that streamline sales processes and enhance customer engagement. His strategic marketing initiatives have not only increased market penetration but also improved client retention rates, solidifying Fulcrum's reputation as a leader in the marketing sector. With a strong technical background and a keen business acumen, Mario Koonce continues to drive success and create value for both clients and the organization, positioning Fulcrum Marketing Group for sustained growth in a competitive landscape.
