Marina Aleixo serves as a Senior Account Based Marketing Manager at Autodesk, where she leverages her extensive expertise in B2B marketing to drive strategic initiatives that enhance customer engagement and support sales growth. With a strong foundation in account-based marketing (ABM), Marina is adept at...
Marina Aleixo serves as a Senior Account Based Marketing Manager at Autodesk, where she leverages her extensive expertise in B2B marketing to drive strategic initiatives that enhance customer engagement and support sales growth. With a strong foundation in account-based marketing (ABM), Marina is adept at leading segment and cluster strategies across multiple sales channels, ensuring that marketing efforts are precisely aligned with the unique needs of targeted accounts. Her proficiency in demand generation and multi-channel marketing enables her to craft compelling campaigns that resonate with key stakeholders, fostering deeper relationships and driving conversion rates.
One of Marina's key projects involves the implementation of multi-touch attribution reporting, which allows her team to gain valuable insights into customer interactions and optimize marketing strategies accordingly. By practicing account listening, she ensures that the voice of the customer informs every aspect of the marketing approach, ultimately leading to more effective outreach and engagement. Additionally, Marina is committed to developing and documenting best practices that empower both marketing and sales teams to scale their efforts effectively across the ABM landscape.
Her role also encompasses vendor evaluation and management, ensuring that Autodesk partners with the right tools and resources to enhance its marketing capabilities. With certifications from Demandbase and Momentum ITSMA, Marina is well-versed in the latest ABM strategies and trends, positioning her as a thought leader in the field. Her skills in graphic design, digital strategy, and webinar management further complement her ability to execute multi-media marketing campaigns that capture attention and drive results. Through her innovative approach and commitment to excellence, Marina continues to make a significant impact at Autodesk, helping to shape the future of B2B marketing in the technology sector.
