Marie Ison serves as the Marketing Email Automation Manager at Kohler Co., where she leverages her extensive expertise in digital marketing and project management to drive impactful customer engagement strategies. In her current role, Marie prioritizes the adoption of performance marketing capabilities across Kohler's North...
Marie Ison serves as the Marketing Email Automation Manager at Kohler Co., where she leverages her extensive expertise in digital marketing and project management to drive impactful customer engagement strategies. In her current role, Marie prioritizes the adoption of performance marketing capabilities across Kohler's North American business unit (KBNA), ensuring that people, processes, and technology are seamlessly aligned for optimal success and efficiency. Her strategic vision is evident in the development and execution of a comprehensive CRM roadmap, which has been instrumental in scaling personalization and targeting throughout the entire customer lifecycle—from acquisition to retention and churn.
Marie’s innovative approach to email marketing has not only enhanced customer experiences but also significantly increased brand awareness and engagement. By utilizing data-driven insights, she identifies emerging trends and tailors campaigns that resonate with diverse customer segments. Her ability to analyze competitive landscapes and implement effective marketing strategies has positioned Kohler Co. as a leader in the retail space.
With a strong foundation in store management and product development, Marie excels in creating cohesive marketing strategies that drive sales and foster customer loyalty. Her commitment to continuous improvement and her passion for harnessing technology to enhance marketing efforts make her a vital asset to Kohler Co. As she continues to push the boundaries of email marketing automation, Marie remains dedicated to delivering exceptional results that align with the company’s overarching goals and objectives.
