Marie Fallon serves as the Senior Director of Integrated Media and Marketing Analytics at Bimbo Bakeries USA, where she leverages over two decades of experience in media planning, digital strategy, and marketing analytics to drive impactful consumer engagement and brand visibility. In her current role,...
Marie Fallon serves as the Senior Director of Integrated Media and Marketing Analytics at Bimbo Bakeries USA, where she leverages over two decades of experience in media planning, digital strategy, and marketing analytics to drive impactful consumer engagement and brand visibility. In her current role, Marie is pivotal in overseeing the comprehensive media planning process, ensuring that the strategies align with the company's broader business objectives. She excels in developing joint business plans with digital partners, fostering collaboration that enhances campaign effectiveness and maximizes return on investment.
A key aspect of Marie's leadership involves managing the Integrated Agency Team (IAT), where she implements standardized analytical processes and reporting mechanisms to measure marketing performance rigorously. Her expertise in analytics enables her to derive actionable insights from data, guiding strategic decisions that propel business growth. Additionally, Marie is adept at nurturing measurement partner relationships, ensuring that Bimbo Bakeries USA remains at the forefront of industry standards in performance tracking.
Her skill set encompasses a wide array of marketing disciplines, including Search Engine Optimization (SEO), programmatic advertising, and social media marketing, which she skillfully integrates into comprehensive marketing strategies. Marie’s commitment to creative strategy and agency relationship management not only enhances brand presence but also cultivates a culture of innovation within her teams. As a thought leader in the industry, she is dedicated to sharing her knowledge through higher education teaching, further solidifying her role as a catalyst for growth and transformation in the marketing landscape.
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