Marie Desir serves as the Senior Director of Analytics at Epsilon, where she harnesses her extensive expertise in data analytics to drive strategic marketing initiatives for a diverse portfolio of clients. With a proven track record in leading high-performing teams, Marie has successfully guided a...
Marie Desir serves as the Senior Director of Analytics at Epsilon, where she harnesses her extensive expertise in data analytics to drive strategic marketing initiatives for a diverse portfolio of clients. With a proven track record in leading high-performing teams, Marie has successfully guided a group of directors, managers, and analysts in crafting innovative marketing strategies that enhance client acquisition, retention, and overall performance. Her role involves developing comprehensive analytics roadmaps and strategic recommendations that are rooted in data-driven insights, enabling clients to make informed decisions that yield measurable value.
Marie’s leadership is characterized by her ability to identify key opportunities within complex datasets, translating these insights into impactful tactics that align with overarching business objectives. She excels in forecasting and budget allocation across integrated channel tactics, including digital display, email, and direct mail, ensuring that marketing efforts are both efficient and effective. Her thought leadership in the realm of business intelligence and data analytics positions her as a vital asset to Epsilon, where she continually seeks to elevate the organization’s analytics capabilities.
In addition to her technical skills in segmentation and data analysis, Marie is adept at fostering a collaborative environment that encourages innovation and professional growth within her team. Her strategic initiatives not only drive performance improvements for clients but also contribute to the broader landscape of marketing analytics, establishing best practices that resonate across the industry. As she continues to lead with vision and expertise, Marie Desir remains committed to leveraging data as a catalyst for transformative marketing strategies.
