Maribel Costa is a seasoned creative industry leader with over 30 years of experience, including more than 20 years dedicated to UX/UI design. Currently serving as a Principal UX/UI Designer at SAS, Maribel excels at bridging the gap between design, development, strategy, and sales, ensuring...
Maribel Costa is a seasoned creative industry leader with over 30 years of experience, including more than 20 years dedicated to UX/UI design. Currently serving as a Principal UX/UI Designer at SAS, Maribel excels at bridging the gap between design, development, strategy, and sales, ensuring that all stakeholders are aligned and informed throughout the project lifecycle. Her expertise in creative direction and art direction is complemented by her ability to mentor emerging talent, fostering a culture of innovation and collaboration within her teams.
One of Maribel's key initiatives at SAS is her leadership role in developing the SAS Experience Patterns system, a project poised to have a significant enterprise-level impact. This endeavor requires meticulous cross-team coordination and a deep understanding of user interaction principles, as it aims to create a cohesive design language that enhances the user experience across various products. Additionally, Maribel leads the full UX/UI process for the SAS Cybersecurity product team, where she has successfully introduced product leaders to the importance of user-centered design. Her strategic approach not only elevates the quality of the user interface but also aligns it with the overall business objectives.
Maribel's skill set is extensive, encompassing areas such as motion design, digital illustration, interactive creative direction, and typography. She thrives in Agile environments, where her ability to adapt and redirect standard processes ensures that projects remain on track and meet user needs effectively. With a passion for interactive advertising and information design, Maribel continues to push the boundaries of UX/UI design, making her a pivotal figure in shaping the future of user experiences at SAS.
