Mariana Yepes is a dynamic General Manager at Air Zone Mechanical, where she leverages her extensive background in marketing and strategic planning to navigate the competitive HVAC landscape in South Florida. With a keen understanding of consumer behavior and market analysis, Mariana has successfully transitioned...
Mariana Yepes is a dynamic General Manager at Air Zone Mechanical, where she leverages her extensive background in marketing and strategic planning to navigate the competitive HVAC landscape in South Florida. With a keen understanding of consumer behavior and market analysis, Mariana has successfully transitioned from a corporate marketing role to entrepreneurship, bringing a fresh perspective to the HVAC industry. Her experience with multinational companies has equipped her with the skills necessary to develop effective brand strategies and demand generation initiatives that resonate with diverse customer segments.
At Air Zone Mechanical, Mariana is responsible for crafting and executing the company's long-term growth strategy while ensuring the seamless management of day-to-day operations. She oversees a diverse team, both on-site and remote, fostering collaboration and innovation to deliver projects on time and within budget. Her full P&L responsibility underscores her commitment to financial stewardship and operational excellence, driving profitability while maintaining high standards of service quality.
Key projects under Mariana's leadership include the implementation of advanced customer relationship management (CRM) systems to enhance client engagement and streamline operations. Additionally, she has spearheaded initiatives focused on market intelligence and competitive analysis, positioning Air Zone Mechanical as a leader in the HVAC sector. Mariana's passion for creating meaningful brand connections between companies and consumers is evident in her approach to business planning and strategic development, making her a pivotal figure in the growth and success of Air Zone Mechanical.
