Maria Popova is a seasoned communications professional with over 20 years of experience in public relations and integrated marketing communications, currently serving as the Head of Communications and Public Affairs, Science & Sustainability for Bayer in Romania, Bulgaria, and the Republic of Moldova. In her...
Maria Popova is a seasoned communications professional with over 20 years of experience in public relations and integrated marketing communications, currently serving as the Head of Communications and Public Affairs, Science & Sustainability for Bayer in Romania, Bulgaria, and the Republic of Moldova. In her pivotal role, Maria is responsible for shaping and executing comprehensive communication strategies that align with Bayer’s commitment to sustainable development and innovation in the healthcare and agricultural sectors.
Her expertise spans a diverse range of industries, including FMCG, healthcare, finance, technology, and retail, allowing her to effectively tailor communication initiatives that resonate with various stakeholders. As a Communication Business Partner for Bayer’s Pharmaceutical and Consumer Health divisions, Maria plays a crucial role in enhancing brand reputation and fostering stakeholder engagement through strategic messaging and impactful storytelling. She is particularly adept at navigating the complexities of corporate communications in the pharmaceutical sector, leading internal communications for Pharmaceuticals in the South-Mediterranean and Black Sea Cluster to ensure alignment and clarity across teams.
In addition to her strategic responsibilities, Maria serves as the Deputy Local Issue Manager for Bayer in Bulgaria, where she adeptly manages local issues and crises, ensuring that Bayer's values and commitments are upheld in all communications. Her skill set includes digital communication, reputation management, and negotiation, making her an invaluable asset in driving Bayer’s mission of advancing health and nutrition through science and sustainability. With a keen focus on change management, Maria is dedicated to fostering a culture of transparency and collaboration, positioning Bayer as a trusted leader in the region.
