Maria Londono is a seasoned professional in business administration, boasting over 17 years of extensive experience in marketing and trade marketing roles across multinational companies in both Latin America and the U.S. Currently serving as the Senior Brand Manager for Specialty Infant Formulas at RB,...
Maria Londono is a seasoned professional in business administration, boasting over 17 years of extensive experience in marketing and trade marketing roles across multinational companies in both Latin America and the U.S. Currently serving as the Senior Brand Manager for Specialty Infant Formulas at RB, Maria plays a pivotal role in driving the growth of this crucial segment within the infant formula business unit. Under her leadership, the point-of-sale (POS) sales have seen remarkable growth, achieving a staggering 10.6% increase compared to the previous year’s modest 0.6%.
Maria’s strategic vision and ability to mobilize her team of four brand managers have been instrumental in setting and achieving ambitious net revenue growth targets of over 13% for three key brands. Her expertise in marketing strategy, product innovation, and consumer insight enables her to craft compelling marketing campaigns that resonate with parents and caregivers, ultimately enhancing brand loyalty and market share.
In addition to her impressive track record in driving revenue growth, Maria excels in team leadership and interpersonal skills, fostering a collaborative environment that encourages creativity and innovation. Her bilingual proficiency in English and Spanish allows her to engage effectively with diverse markets, further amplifying her impact in the industry. As she continues to navigate the complexities of the infant formula market, Maria remains committed to leveraging her skills in social media marketing and customer insight to develop strategies that not only meet but exceed business objectives, ensuring the continued success of RB in this competitive landscape.
