As the Marketing Lead for Global Marketing Operations at Neptune Software, Maria Krupinska plays a pivotal role in shaping the company’s marketing strategy and operational efficiency. With a robust background in marketing technologies and data analytics, Maria is instrumental in driving business growth by ensuring...
As the Marketing Lead for Global Marketing Operations at Neptune Software, Maria Krupinska plays a pivotal role in shaping the company’s marketing strategy and operational efficiency. With a robust background in marketing technologies and data analytics, Maria is instrumental in driving business growth by ensuring that the marketing roadmap aligns seamlessly with the strategic objectives set forth by the Chief Marketing Officer. Her expertise in MarTech allows her to lead the global strategy for the implementation and governance of marketing technologies, ensuring that all platforms are optimized for performance and scalability.
Maria's responsibilities extend to overseeing the entire lead lifecycle, where she focuses on lead management effectiveness, scoring, qualification, and nurturing. By implementing sophisticated marketing automation systems, she enhances the efficiency of lead generation and conversion processes, ultimately contributing to the company’s bottom line. Her ability to integrate various MarTech solutions not only streamlines operations but also provides valuable insights through data-driven decision-making.
In addition to her technical skills, Maria excels in team leadership and collaboration, fostering an environment where creativity and innovation thrive. Her experience in B2B marketing, content management, and social media strategy further enriches her contributions to Neptune Software. As she continues to refine and expand the company’s marketing capabilities, Maria remains committed to leveraging her expertise to propel Neptune Software forward in an increasingly competitive landscape.
