Maria Galeano is a seasoned professional with over 15 years of extensive experience in commercial, trade marketing, and sales roles within the fast-moving consumer goods (FMCG) and technology sectors. As the Director of Marketing and Trade Marketing at Colombiana de Comercio / Corbeta / Alkosto...
Maria Galeano is a seasoned professional with over 15 years of extensive experience in commercial, trade marketing, and sales roles within the fast-moving consumer goods (FMCG) and technology sectors. As the Director of Marketing and Trade Marketing at Colombiana de Comercio / Corbeta / Alkosto S.A., Maria plays a pivotal role in driving brand growth and market positioning. Her expertise lies in the strategic planning and execution of comprehensive marketing initiatives that not only enhance brand visibility but also foster sustainable growth across various product categories.
In her current role, Maria is responsible for overseeing the marketing investment budget, ensuring meticulous planning, control, and evaluation through the Capex system. She leads the development and execution of innovative marketing plans aimed at strengthening the corporate brand and enhancing its competitive edge in the marketplace. Her strategic vision is complemented by her adeptness in digital marketing and communication strategies, which she skillfully integrates into the overall marketing framework.
Maria's leadership extends to defining the company's commercial calendar and aligning it with the objectives of different business units, ensuring a cohesive approach to market engagement. Her analytical capabilities enable her to assess market trends and consumer behavior, allowing her to craft targeted strategies that resonate with key stakeholders. With a strong emphasis on team leadership, Maria cultivates a collaborative environment that empowers her team to excel in delivering impactful marketing solutions. Her commitment to excellence and strategic foresight positions her as a key driver of success at Colombiana de Comercio, where she continues to elevate brand performance and customer engagement in an increasingly competitive landscape.
