Maria Fernanda Nieny Infante is a dynamic leader and the driving force behind Marca2, a prominent printing company in Chile with over 13 years of experience in the industry. As the Propietaria, Maria Fernanda has successfully positioned Marca2 as a leader in the production of...
Maria Fernanda Nieny Infante is a dynamic leader and the driving force behind Marca2, a prominent printing company in Chile with over 13 years of experience in the industry. As the Propietaria, Maria Fernanda has successfully positioned Marca2 as a leader in the production of personalized products, particularly for the back-to-school market. Under her guidance, the company has expanded its offerings to include a diverse range of printed adhesives, stationery, graphics, corporate gifts, and merchandising solutions, catering to both individual and business needs.
Maria Fernanda's expertise lies in her strategic vision and her ability to blend creativity with business acumen. Proficient in Adobe Creative Suite, she oversees the design and production processes, ensuring that each product not only meets but exceeds customer expectations. Her strong background in business strategy and marketing strategy enables her to identify emerging trends and adapt the company’s offerings accordingly, maintaining a competitive edge in the ever-evolving printing landscape.
Key projects under her leadership include the development of innovative, practical products for the home and educational sectors, which have garnered significant attention and acclaim. Maria Fernanda is also passionate about fostering a collaborative team environment, leveraging her skills in team leadership and negotiation to inspire her staff and drive productivity. With a keen focus on business planning and the Balanced Scorecard approach, she continuously evaluates the company’s performance and implements strategies for sustainable growth. Through her commitment to excellence and customer satisfaction, Maria Fernanda Nieny Infante is not only shaping the future of Marca2 but also setting new standards in the printing industry in Chile.
