Maria Escajadillo Chacon currently serves as the Jefe de Operaciones at América tvGO, where she plays a pivotal role in shaping the digital landscape of the network. With her extensive background in digital marketing and public relations, Maria has successfully designed and executed innovative marketing...
Maria Escajadillo Chacon currently serves as the Jefe de Operaciones at América tvGO, where she plays a pivotal role in shaping the digital landscape of the network. With her extensive background in digital marketing and public relations, Maria has successfully designed and executed innovative marketing strategies that enhance viewer engagement and drive subscription growth. Her expertise spans the entire digital marketing spectrum, from crafting compelling content to implementing data-driven campaigns that optimize performance across various platforms.
At América tvGO, Maria leads key projects that focus on the development of value propositions and marketing strategies, leveraging her skills in CRM and automation to streamline operations and enhance customer experiences. She adeptly manages budgets, ensuring that resources are allocated efficiently to maximize ROI. Her analytical prowess shines through in her ability to conduct comprehensive business analyses, including campaign analytics and attribution modeling, which inform strategic decisions and improve overall performance.
In her role, Maria also supervises the operational aspects of the business, overseeing payments, billing, and accounting processes, as well as ensuring seamless configurations and account reviews on external platforms. Her leadership skills foster a collaborative environment, empowering her team to excel in executing digital strategies that resonate with audiences. Passionate about the digital realm, Maria is committed to continuous learning and innovation, making her an invaluable asset to América Televisión as it navigates the evolving media landscape.
