As the Account Director and Merchandise Director at SPOKE Custom, Margaret McLennand has established herself as a pivotal figure in the realm of eCommerce and retail category management. With a robust background in Shopify eCommerce site creation and management, she has honed her expertise over...
As the Account Director and Merchandise Director at SPOKE Custom, Margaret McLennand has established herself as a pivotal figure in the realm of eCommerce and retail category management. With a robust background in Shopify eCommerce site creation and management, she has honed her expertise over the past three years, effectively leveraging the platform's suite of applications to enhance the online shopping experience. Margaret's keen eye for design allows her to sift through numerous templates, ensuring that each business assortment is not only visually appealing but also strategically aligned with market trends and customer preferences.
In her current role, Margaret leads a dynamic team focused on maximizing the potential of Print on Demand services. By fostering strong relationships with vendors and partners, she curates unique collections of hard goods that cater to the customization and personalization needs of customers. Her strategic approach to product planning and account management has resulted in significant business development opportunities, driving growth and innovation within the company.
Margaret's skill set extends beyond eCommerce; her proficiency in project management and retail category management positions her as a versatile leader in the industry. She adeptly navigates the complexities of vendor management and product lines, ensuring that SPOKE Custom remains at the forefront of market demands. With a commitment to excellence and a passion for delivering tailored solutions, Margaret McLennand continues to elevate the standards of merchandise direction and account management, making her an invaluable asset to SPOKE Custom and the broader retail landscape.
