As the Senior Manager of Media at L'Oréal, Marcus Henry plays a pivotal role in shaping the brand's media strategy and driving impactful campaigns across a diverse portfolio of products. With a robust media budget exceeding $220 million, Marcus is responsible for the strategic allocation...
As the Senior Manager of Media at L'Oréal, Marcus Henry plays a pivotal role in shaping the brand's media strategy and driving impactful campaigns across a diverse portfolio of products. With a robust media budget exceeding $220 million, Marcus is responsible for the strategic allocation of resources across approximately 35 products and five categorical pillars, ensuring that both sales performance and brand awareness are effectively maximized. His expertise lies in developing consumer-centric media plans that leverage data analytics and market trends, allowing for a nuanced understanding of audience behavior and preferences.
Marcus's approach is deeply rooted in a performance-driven mindset, where he meticulously analyzes ROI to inform decision-making and optimize campaign effectiveness. His passion for dissecting complex budgets not only enhances internal transparency but also fosters collaboration across teams, ensuring that every dollar spent is aligned with overarching business objectives. By streamlining media processes, he empowers L'Oréal to remain agile in a rapidly evolving digital landscape, adapting strategies that resonate with consumers while maintaining brand integrity.
In addition to his strategic acumen, Marcus is well-versed in various media channels, including social media, digital media, and new media platforms, which he utilizes to amplify brand messaging and engage target audiences. His proficiency in tools like Adobe Creative Suite and Microsoft Office further enhances his ability to craft compelling narratives and execute innovative campaigns. Ultimately, Marcus Henry's leadership in media not only drives consistent business growth for L'Oréal but also reinforces the brand's commitment to being at the forefront of consumer engagement in the beauty industry.
