Marcos Gutiérrez Sanjuán serves as the Director of Business Development & Strategic Partnerships at EthicHub, where he leverages his extensive 16 years of experience to drive growth and foster impactful collaborations. EthicHub stands at the forefront of ethical investment, utilizing blockchain technology to connect investors...
Marcos Gutiérrez Sanjuán serves as the Director of Business Development & Strategic Partnerships at EthicHub, where he leverages his extensive 16 years of experience to drive growth and foster impactful collaborations. EthicHub stands at the forefront of ethical investment, utilizing blockchain technology to connect investors with small unbanked producers through an innovative crowdlending model. In this role, Marcos is instrumental in developing and executing strategic initiatives that not only enhance the platform's visibility but also ensure that it remains a leader in the ethical finance sector.
His passion for startups and digital marketing fuels his commitment to creating robust marketing strategies that resonate with both investors and producers. Marcos employs growth hacking techniques and behavioral economics principles to optimize user engagement and conversion rates, ensuring that EthicHub’s mission of providing access to profitable, positive-impact projects is realized. By harnessing agile methodologies, he leads international teams in testing and refining marketing campaigns, thereby maximizing key performance indicators and driving sustainable growth.
Key projects under Marcos's leadership include the expansion of EthicHub’s network of investors and producers, as well as the development of educational content that demystifies blockchain and crowdlending for potential stakeholders. His expertise in branding and content marketing enables him to craft compelling narratives that highlight the transformative power of ethical investments. As a forward-thinking executive, Marcos is dedicated to fostering strategic partnerships that align with EthicHub’s vision, ultimately contributing to a more equitable financial ecosystem.
