Marco Gutiérrez serves as the Art Director for Design & Build at Dotdash Meredith, where he plays a pivotal role in shaping the visual and strategic direction of the company's digital advertising initiatives. With over nine years of experience in this dynamic field, Marco specializes...
Marco Gutiérrez serves as the Art Director for Design & Build at Dotdash Meredith, where he plays a pivotal role in shaping the visual and strategic direction of the company's digital advertising initiatives. With over nine years of experience in this dynamic field, Marco specializes in the strategic planning, design, and implementation of both standard and custom digital ad products across a diverse array of properties. His expertise encompasses rich media ads, native landing pages, and custom content hubs, all designed to enhance user engagement and drive measurable results for clients.
At Dotdash Meredith, Marco has successfully collaborated with a range of high-profile partners, including Nestlé, Pfizer, Apple, and General Mills, delivering innovative solutions that not only meet but exceed client expectations. His ability to blend creativity with data-driven insights has been instrumental in developing compelling user experiences that resonate with target audiences. Marco's proficiency in product design and UX/UI design for proprietary platforms further solidifies his role as a leader in the digital marketing landscape.
In addition to his artistic vision, Marco is well-versed in digital strategy, branding, and identity, leveraging tools such as Illustrator and Photoshop to bring concepts to life. His management skills enable him to lead cross-functional teams effectively, ensuring that projects are executed on time and within budget. As he continues to push the boundaries of digital advertising, Marco remains committed to delivering exceptional value and fostering strong partnerships that drive success for both Dotdash Meredith and its clients.
