Marco Botero serves as the Senior Managing Director for Canada and Latin America at X (formerly Twitter), where he plays a pivotal role in steering the company’s strategic direction in these dynamic markets. With a keen focus on advertising revenue and growth initiatives, Marco's leadership...
Marco Botero serves as the Senior Managing Director for Canada and Latin America at X (formerly Twitter), where he plays a pivotal role in steering the company’s strategic direction in these dynamic markets. With a keen focus on advertising revenue and growth initiatives, Marco's leadership is instrumental in shaping innovative product development and content strategies tailored to diverse audiences. His extensive expertise in digital marketing and online advertising allows him to effectively navigate the complexities of the Latin American landscape, ensuring that X remains at the forefront of audience engagement and brand partnerships.
Under Marco's guidance, teams across Toronto, Miami, Mexico, and Brazil are empowered to leverage their unique insights into local markets, fostering a culture of collaboration and creativity. His flexible approach to team management not only enhances productivity but also cultivates an environment where innovative ideas can flourish. Key projects led by Marco include the launch of targeted advertising campaigns that resonate with regional audiences, as well as initiatives aimed at integrating television and digital marketing strategies to maximize reach and impact.
As a member of the Americas leadership team, Marco is committed to driving revenue growth while mentoring emerging leaders within the organization. His strategic vision and deep understanding of the advertising landscape in Canada and Latin America position him as a key influencer in the industry, making him a vital asset to X's ongoing success. Through his dedication to excellence and a passion for fostering talent, Marco continues to elevate the company’s presence and performance in these critical markets.
