Marci Roth is a seasoned creative professional with over 13 years of experience in the dynamic landscape of New York's design industry. Currently serving as a Freelance Art Director at Christie's Auction House, Marci brings her passion for design and keen eye for detail to...
Marci Roth is a seasoned creative professional with over 13 years of experience in the dynamic landscape of New York's design industry. Currently serving as a Freelance Art Director at Christie's Auction House, Marci brings her passion for design and keen eye for detail to the forefront of high-profile art events. Her role involves crafting visually compelling marketing materials that resonate with both seasoned collectors and new art enthusiasts alike. One of her standout projects includes the design of the Asian Art Week direct mail package, which featured an innovative modular card system for six distinct art categories. This project not only showcased her expertise in print design but also her ability to create engaging narratives around art pieces.
Marci's creative vision extended to a special “Top 100” mailing, which was meticulously crafted to impress top clients. This unique package included a sleek plexiglass frame that housed six individual plexi pieces, each elegantly printed with images and details of the highest estimated artworks in their respective categories. This initiative not only elevated the presentation of the artworks but also achieved the highest response rate in the auction house's history, underscoring her effectiveness in blending creativity with strategic marketing.
With a robust skill set that includes brochure design, advertising, logo design, and creative direction, Marci excels in translating complex artistic concepts into visually striking designs. Her proficiency in tools like Adobe Illustrator, combined with her enthusiasm for exploring new typefaces and paper samples, ensures that her work remains fresh and innovative. As she continues to push the boundaries of art direction at Christie's, Marci Roth is a vital contributor to the intersection of art and design, fostering a deeper appreciation for the masterpieces she helps to promote.
