Marcello Ferla currently serves as the Fractional Creative Director at SVB, where he leverages his extensive experience in brand strategy and creative direction to elevate the company's experiential marketing initiatives. With a keen eye for detail and a passion for storytelling, Marcello is instrumental in...
Marcello Ferla currently serves as the Fractional Creative Director at SVB, where he leverages his extensive experience in brand strategy and creative direction to elevate the company's experiential marketing initiatives. With a keen eye for detail and a passion for storytelling, Marcello is instrumental in shaping Bravo's experiential activations, ensuring that each event not only aligns with the brand's identity but also captivates and engages audiences on multiple levels. His role involves developing comprehensive visual concepts and style guides that serve as the backbone for all event materials, from digital assets to on-site visuals, thereby maintaining brand consistency across various platforms.
Marcello's leadership extends to managing the Experiential Creative Team, where he fosters a collaborative environment that encourages creativity and innovation. His ability to facilitate cross-functional meetings ensures that all stakeholders are aligned, allowing for seamless execution of projects. This collaborative approach not only enhances team dynamics but also drives personal growth among team members, empowering them to contribute their unique perspectives to the creative process.
In addition to his expertise in experiential events, Marcello brings a wealth of knowledge in set design, art direction, and editorial management. His background in fashion and entertainment further enriches his creative toolkit, enabling him to craft visually stunning and immersive experiences that resonate with diverse audiences. As an award-winning Global Creative Director, Marcello's commitment to simplifying complex business strategies into engaging narratives positions him as a key player in driving brand growth and innovation at SVB.
