Marcello Bertoli serves as the Executive Director of Strategic Marketing & Client Intelligence at The Depository Trust & Clearing Corporation (DTCC), where he leverages over two decades of experience in global market infrastructure and technology startups to drive strategic initiatives. In his current role, Marcello...
Marcello Bertoli serves as the Executive Director of Strategic Marketing & Client Intelligence at The Depository Trust & Clearing Corporation (DTCC), where he leverages over two decades of experience in global market infrastructure and technology startups to drive strategic initiatives. In his current role, Marcello leads DTCC's global client intelligence team, which acts as a center of excellence for brand equity and client satisfaction measurement. His team is dedicated to generating actionable customer intelligence insights that enhance the overall client experience and boost net promoter scores across DTCC's diverse product portfolio.
Marcello's expertise in data-driven marketing allows him to implement sophisticated analytics that inform decision-making and strategy development. By focusing on competitive analysis and international market trends, particularly in EMEA, APAC, and the US, he ensures that DTCC remains at the forefront of industry innovation. His leadership in brand strategy and corporate branding has been instrumental in transforming DTCC's digital marketing efforts, enabling the organization to effectively engage with clients and stakeholders in a rapidly evolving financial landscape.
Under Marcello's guidance, key projects have included the development of comprehensive market research initiatives that not only assess client needs but also anticipate future trends in the financial markets. His commitment to fostering a culture of customer-centricity within the organization positions DTCC as a trusted partner in the financial services industry. With a strong focus on team leadership and people management, Marcello continues to inspire his team to deliver exceptional results that align with DTCC's mission of promoting stability and efficiency in the global financial system.
