Marcelle Carvalho serves as the Gerente de Comunicação e Conteúdo at AYA Earth Partners, where she plays a pivotal role in shaping the organization's communication strategy across various business verticals, particularly in the realms of ESG (Environmental, Social, and Governance), fashion retail, gastronomy, culture, technology,...
Marcelle Carvalho serves as the Gerente de Comunicação e Conteúdo at AYA Earth Partners, where she plays a pivotal role in shaping the organization's communication strategy across various business verticals, particularly in the realms of ESG (Environmental, Social, and Governance), fashion retail, gastronomy, culture, technology, parks, and health and longevity. With her extensive background in marketing and communication, Marcelle leads a dynamic team focused on enhancing the institutional communication of the group, ensuring that all messaging aligns with the company's sustainability goals and corporate values.
Her expertise in public relations and crisis management is instrumental in navigating the complexities of media relations, particularly in an era where corporate transparency and accountability are paramount. Marcelle's strategic approach to communication includes managing relationships with key stakeholders such as partners, suppliers, and investors, which is essential for fostering collaboration and driving business success. She is also adept at leveraging digital marketing and social media platforms to amplify the company’s voice and engage with diverse audiences effectively.
In addition to her core responsibilities, Marcelle is passionate about training and consulting in strategic communication, helping organizations refine their messaging and enhance their public presence. Her skills in event planning and audiovisual production enable her to create impactful experiences, including live online events that resonate with audiences and stakeholders alike. By combining her leadership abilities with a deep understanding of marketing strategies, Marcelle Carvalho is not only advancing AYA Earth Partners' communication initiatives but also contributing to the broader conversation around sustainability and corporate responsibility in today's fast-evolving marketplace.
