Marcela Ferraro is a seasoned professional with extensive experience in the retail and wholesale sectors, currently serving as the Gerente Ventas Online Mayorista y Minorista at Grupo Nabel. In her role, Marcela is pivotal in driving the company’s digital sales strategy, focusing on the growth...
Marcela Ferraro is a seasoned professional with extensive experience in the retail and wholesale sectors, currently serving as the Gerente Ventas Online Mayorista y Minorista at Grupo Nabel. In her role, Marcela is pivotal in driving the company’s digital sales strategy, focusing on the growth of eCommerce channels, particularly through platforms like Mercado Libre. Her strategic vision and expertise in digital marketing and eCommerce enable her to effectively manage and coordinate the Commercial Team, ensuring alignment with the company’s objectives and market demands.
One of Marcela's key projects involves the implementation of marketing automation campaigns that enhance customer engagement and streamline sales processes. By leveraging her strong background in omnichannel strategies, she ensures a cohesive customer experience across all digital touchpoints. Her adeptness in budget management and sales forecasting allows her to make data-driven decisions that optimize resource allocation and maximize revenue potential.
Marcela’s dynamic and proactive approach to leadership fosters a collaborative environment within her team, empowering them to adapt to the ever-evolving landscape of digital retail. Her strong social skills and strategic communication abilities facilitate effective relationships with stakeholders, enhancing brand visibility and customer loyalty. With a solid foundation in community management and social media strategies, Marcela continues to innovate and drive growth at Grupo Nabel, positioning the company as a leader in the competitive online marketplace.
