Marcela F. Luque serves as the Licensing Manager for Corporate Sales at Springer Nature, focusing on the Southern Europe region. With her extensive background in sales management and a strong foundation in marketing and communication, Marcela is adept at navigating the complex landscape of academic...
Marcela F. Luque serves as the Licensing Manager for Corporate Sales at Springer Nature, focusing on the Southern Europe region. With her extensive background in sales management and a strong foundation in marketing and communication, Marcela is adept at navigating the complex landscape of academic and professional publishing. Her role involves key account management and ensuring customer satisfaction across various sectors, including health and hospitals, engineering, and IT industries.
Marcela's expertise lies in developing strategic partnerships and driving brand awareness, leveraging her multilingual skills in Italian, Spanish, and English to engage effectively with diverse clients. She is known for her analytical approach, which allows her to assess market trends and customer needs, ultimately leading to tailored solutions that enhance client relationships. Her creative mindset enables her to devise innovative marketing strategies that resonate within multicultural environments, ensuring that Springer Nature's offerings are effectively communicated and positioned.
Currently, Marcela is spearheading several key projects aimed at expanding Springer Nature's reach in Southern Europe. These initiatives include enhancing online advertising efforts and optimizing corporate communications to boost engagement and visibility in targeted markets. Her commitment to high-quality standards and her passion for overcoming challenges make her an invaluable asset to the team, as she continues to foster growth and drive success in the competitive landscape of academic publishing.
