Marcel Portmann is a seasoned entrepreneur and the Founder and Director of Portmann Consulting Group, where he leverages over 20 years of extensive experience in business development to drive growth and operational excellence for multinational licensing and franchise brands. His expertise lies in creating and...
Marcel Portmann is a seasoned entrepreneur and the Founder and Director of Portmann Consulting Group, where he leverages over 20 years of extensive experience in business development to drive growth and operational excellence for multinational licensing and franchise brands. His expertise lies in creating and implementing strategic business development roadmaps that align with both strategic and operational metrics, ensuring that brands not only thrive but also maximize their growth potential in competitive markets.
At Portmann Consulting Group, Marcel has successfully served as an advisor for more than 70 global franchise brands, crafting tailored regional expansion plans that have collectively generated over $10 million in sales growth within just seven years. His ability to connect cross-cultural and cross-functional teams has been instrumental in unifying diverse brand portfolios, fostering collaboration, and enhancing overall brand value.
One of his key projects includes the development of four Small and Medium Enterprises (SME) programs in partnership with the Inter-American Development Bank (IADB). In this role, Marcel acted as a vital liaison with local government officials and regulatory bodies, navigating complex regulatory landscapes to facilitate successful franchise operations across various regions. His skill set encompasses international business, project management, and strategic planning, making him a top performer in the franchising industry. With a strong focus on leadership development and budget management, Marcel continues to empower brands to achieve their strategic objectives while adapting to the ever-evolving market dynamics.
