Marcel Lamers currently serves as the Head of Channels EMEA at Bloomreach, where he plays a pivotal role in driving the company’s growth strategy across the European, Middle Eastern, and African markets. With a wealth of experience in both direct and indirect sales, Marcel excels...
Marcel Lamers currently serves as the Head of Channels EMEA at Bloomreach, where he plays a pivotal role in driving the company’s growth strategy across the European, Middle Eastern, and African markets. With a wealth of experience in both direct and indirect sales, Marcel excels in leveraging his extensive background in marketing and sales to forge strong partnerships and enhance channel performance. His expertise spans various domains, including market segmentation, go-to-market strategies, and comprehensive channel marketing initiatives that resonate with the unique needs of brands, retailers, and B2B companies.
At Bloomreach, Marcel is instrumental in the execution of key projects that aim to optimize the digital experience for clients using the flagship product, brX. This innovative digital experience platform is designed to empower businesses to enhance their online revenue while delivering personalized experiences to their customers. Marcel’s leadership in channel development not only drives sales but also fosters collaboration among resellers and corporate partners, ensuring that Bloomreach remains at the forefront of the digital commerce landscape.
A self-starter and a motivator, Marcel is adept at managing teams and inspiring them to achieve ambitious targets. His skills in change management, CRM, and solution selling enable him to navigate the complexities of the digital marketplace effectively. By focusing on lead generation, event marketing, and strategic communications, Marcel ensures that Bloomreach’s value proposition is clearly articulated and resonates with its target audience. His commitment to excellence and his will to win make him a key asset in Bloomreach’s mission to redefine digital commerce experiences across EMEA.
