Marcandre Hade is a dynamic and results-driven marketing leader currently serving as the Director of Marketing for TheFork, a prominent subsidiary of TripAdvisor. Since joining TheFork in 2021, Marcandre has played a pivotal role in establishing a robust marketing infrastructure to successfully launch TheFork in...
Marcandre Hade is a dynamic and results-driven marketing leader currently serving as the Director of Marketing for TheFork, a prominent subsidiary of TripAdvisor. Since joining TheFork in 2021, Marcandre has played a pivotal role in establishing a robust marketing infrastructure to successfully launch TheFork in the UK, Sweden, and The Netherlands. His extensive experience, spanning over 15 years in high-growth marketplaces such as eBay and TripAdvisor, has equipped him with a unique blend of skills that are essential for thriving in fast-paced, international environments.
At TheFork, Marcandre has spearheaded key projects aimed at enhancing brand visibility and driving customer engagement through innovative marketing strategies. His expertise in demand generation and marketing communications has enabled him to build high-performing teams that excel in delivering impactful campaigns. By leveraging advanced customer relationship management (CRM) techniques and online advertising strategies, he has effectively maximized restaurant partners' revenues while providing diners with seamless booking experiences.
Marcandre's leadership style is characterized by a commitment to change management and market planning, ensuring that TheFork remains at the forefront of the online restaurant reservation industry. His ability to navigate the complexities of diverse markets has been instrumental in positioning TheFork as Europe's leading platform for restaurant discovery and reservation. With a keen focus on website building and social media engagement, Marcandre continues to drive growth and innovation, solidifying TheFork's reputation as a trusted partner for both diners and restaurants alike.
