Marc Robert is a dedicated Lecturer at ESCP Europe, where he specializes in "Key Account Management" within the Specialized Master in "International Project Management." With a robust background in B2B sales management, Marc leverages his extensive experience at Halifax Consulting to provide students with practical...
Marc Robert is a dedicated Lecturer at ESCP Europe, where he specializes in "Key Account Management" within the Specialized Master in "International Project Management." With a robust background in B2B sales management, Marc leverages his extensive experience at Halifax Consulting to provide students with practical insights and real-world applications of sales strategies. His passion for optimizing salespeople performance in a digitalized environment is reflected in his teaching approach, which emphasizes the importance of adapting sales processes and tools to meet the evolving demands of the marketplace.
At Halifax Consulting, Marc leads a dynamic advisory services practice focused on transforming sales organizations. His expertise in sales management, negotiation, and team leadership enables him to guide B2B companies through comprehensive assessments and tailored training programs for their sales forces. Key projects under his leadership have included the development of innovative sales strategies that integrate digital tools, enhancing cross-functional collaboration, and driving sustainable growth in competitive industries, including automotive.
Marc's commitment to fostering a deep understanding of international sales dynamics equips his students with the skills necessary to navigate complex global markets. His hands-on approach, combined with a strong emphasis on business planning and strategy, ensures that learners are well-prepared to tackle the challenges of modern key account management. By integrating Halifax's knowledge and case studies into his curriculum, Marc not only enriches the academic experience but also empowers the next generation of sales leaders to thrive in an increasingly digitalized world.
