As the Senior Vice President of Innovation & Disruption at FNBO, Marc Butterfield plays a pivotal role in shaping the future of financial services within one of the largest privately held banks in the United States. With a keen focus on accelerating innovation across the...
As the Senior Vice President of Innovation & Disruption at FNBO, Marc Butterfield plays a pivotal role in shaping the future of financial services within one of the largest privately held banks in the United States. With a keen focus on accelerating innovation across the enterprise, Marc is dedicated to identifying and mitigating disruptive business model threats that could impact the banking landscape. His expertise in market research and segmentation allows him to pinpoint emerging trends and shifts in consumer behavior, enabling FNBO to stay ahead of the curve.
Marc leads cross-functional teams in the establishment and creation of new business models, fostering a culture of creative problem-solving that drives product development and enhances customer experience. His strategic vision is complemented by a robust marketing strategy that leverages direct mail and digital channels to engage customers effectively. Under his leadership, FNBO has embarked on key projects that explore fintech engagement, ensuring that the bank not only adapts to the evolving financial ecosystem but also positions itself as a leader in innovation.
With a strong background in management and a deep understanding of the financial services sector, Marc is committed to transforming FNBO into a forward-thinking institution that embraces change. His ability to navigate complex challenges and harness opportunities for growth is instrumental in driving the bank's mission to deliver exceptional value to its customers while maintaining a competitive edge in an increasingly disruptive environment.
