Marc Blakeney is a results-driven global B2B marketing leader currently serving as a Partner at Attribution Data Labs, where he leverages his extensive expertise in demand generation, integrated campaigns, and content strategy to drive significant revenue growth for both B2B and B2C clients. With a...
Marc Blakeney is a results-driven global B2B marketing leader currently serving as a Partner at Attribution Data Labs, where he leverages his extensive expertise in demand generation, integrated campaigns, and content strategy to drive significant revenue growth for both B2B and B2C clients. With a focus on data science-driven multi-touch attribution (MTA) and media mix modeling (MMM), Marc plays a pivotal role in optimizing marketing spend, ensuring that every dollar invested translates into measurable results. His leadership in developing innovative marketing strategies has led to industry recognition, including the prestigious Sirius Decisions ROI Award and accolades from Content Marketing World.
At Attribution Data Labs, Marc spearheads key projects that harness the power of data analytics to enhance conversion optimization and refine marketing strategies. His ability to translate complex data insights into actionable marketing initiatives has proven invaluable in the fast-paced landscape of digital marketing. Marc's proficiency in sales enablement and go-to-market (GTM) strategies further solidifies his role as a thought leader in the industry, enabling organizations to align their marketing efforts with overarching business objectives.
In addition to his strategic acumen, Marc is adept at navigating the challenges of a start-up environment, fostering a culture of innovation and agility. His commitment to customer insight-driven research has not only earned him multiple Marcom Platinum awards but has also positioned Attribution Data Labs as a trusted partner for businesses looking to enhance their marketing effectiveness. With a keen understanding of social media marketing and marketing management, Marc continues to shape the future of B2B marketing, driving success through data-informed decision-making and strategic execution.
