Mara Dela Paz currently serves as the Head of Data, CRM, and Performance Management at The Ortus Club, where she plays a pivotal role in shaping the company's strategic direction through data-driven insights and robust customer relationship management. With her extensive experience as a Project...
Mara Dela Paz currently serves as the Head of Data, CRM, and Performance Management at The Ortus Club, where she plays a pivotal role in shaping the company's strategic direction through data-driven insights and robust customer relationship management. With her extensive experience as a Project Director in the events services industry, Mara has honed her skills in event planning and operations, which seamlessly translate into her current responsibilities. She oversees the development and implementation of comprehensive CRM strategies that enhance customer engagement and retention, ensuring that every interaction adds value to the client experience.
Mara leads a dynamic team focused on data collection and analysis, leveraging her expertise in data analysis and Microsoft Excel to inform strategic decision-making. By utilizing performance management frameworks, she ensures that the organization not only meets but exceeds its operational goals. Her ability to synthesize complex data sets into actionable insights empowers stakeholders to make informed decisions that drive business growth.
In addition to her technical skills, Mara excels in relationship management, fostering strong connections with key stakeholders across various sectors. Her strategic planning capabilities enable her to align the CRM initiatives with the broader business objectives, enhancing marketing communications and social media marketing efforts. As a result, Mara is instrumental in positioning The Ortus Club as a leader in executive knowledge sharing, where data-driven strategies and exceptional customer service converge to create unparalleled value for clients.
