Mara Akers serves as a Senior Account Manager at Fact & Fiction, where she leverages her extensive marketing expertise to drive innovative solutions for a diverse portfolio of clients, including Redemption Whiskey, the Evel Knievel Museum, Pizza Hut, Burns & McDonnell, Halo Top Creamery, and...
Mara Akers serves as a Senior Account Manager at Fact & Fiction, where she leverages her extensive marketing expertise to drive innovative solutions for a diverse portfolio of clients, including Redemption Whiskey, the Evel Knievel Museum, Pizza Hut, Burns & McDonnell, Halo Top Creamery, and Vail Ski Resorts. In her current role, Mara excels at leading interdisciplinary teams through the complexities of campaign planning and execution, ensuring that each project aligns with overarching business objectives while fostering a collaborative environment. Her strategic creativity shines through in her ability to craft compelling social strategies and influencer partnerships that resonate with target audiences.
Mara’s commitment to empathy and teamwork is a cornerstone of her approach, enabling her to build strong relationships with clients and colleagues alike. This focus on collaboration not only enhances team cohesion but also drives successful outcomes for her clients. Her proficiency in public relations, event planning, and content management allows her to navigate the intricacies of brand storytelling, ensuring that each campaign is not only engaging but also effective in achieving measurable results.
With a keen eye for problem-solving and a deep understanding of the digital landscape, Mara utilizes tools like Meltwater to monitor brand performance and adapt strategies in real-time. Her ability to communicate effectively across various platforms, coupled with her skills in branding and customer service, positions her as a valuable asset in the fast-paced marketing industry. As she continues to lead impactful projects, Mara remains dedicated to pushing the boundaries of creativity and driving success for her clients at Fact & Fiction.
