Mar Vila Fernandez is a seasoned Director of Purchasing at Hijos de Rivera S.A.U., where she plays a pivotal role in shaping the procurement strategies for a diverse portfolio of brands, including Estrella Galicia, Aguas de Cabreiroá, Aguas de Cuevas, Ponte da Boga, and Sidrería...
Mar Vila Fernandez is a seasoned Director of Purchasing at Hijos de Rivera S.A.U., where she plays a pivotal role in shaping the procurement strategies for a diverse portfolio of brands, including Estrella Galicia, Aguas de Cabreiroá, Aguas de Cuevas, Ponte da Boga, and Sidrería Galega. With extensive experience in the food and beverage industry, Mar leverages her expertise in negotiation and management to optimize purchasing processes across all categories. Her strategic vision not only enhances cost efficiency but also ensures the highest quality of raw materials and products, which is crucial in maintaining the integrity and reputation of the brands under her stewardship.
In her current role, Mar leads a dynamic Purchasing Department, where she is responsible for developing and implementing innovative sourcing strategies that align with the company’s overall business objectives. Her ability to negotiate favorable terms with suppliers has resulted in significant cost savings and improved supply chain resilience. Mar's commitment to fostering strong relationships with vendors is complemented by her skills in account management and sales management, which enable her to anticipate market trends and adapt purchasing strategies accordingly.
Key projects under her leadership include the introduction of sustainable sourcing practices, aimed at reducing the environmental impact of the company’s operations while enhancing brand value. Mar’s proficiency in business strategy and new business development has also been instrumental in exploring new market opportunities, ensuring that Hijos de Rivera remains competitive in a rapidly evolving industry. With a strong focus on team management, she cultivates a collaborative environment that empowers her team to excel, driving continuous improvement and innovation within the Purchasing Department.
